Superbowl Commercials

With the NFL playoffs coming to a close the Super Bowl is getting closer. While most people look forward to the gridiron action, there are some that are more looking forward to the comedic and clever commercials that come with it.

Superbowl commercials are famed as some of the best; they aim to entertain as much as the game. After watching just a few of the famed advertisements it becomes obvious who the target audience is. However in more recent years advertisers are aware that with the super bowl the arena is that much bigger and so is the audience. The superbowl attracts more than just beer guzzling guys; it attracts kids, women and everyone in between. The commercials have started to reflect that. There are commercials for upcoming movies, thirst quenching beverages, cars, cell phones and career classifieds many products areas for multiple audiences are covered with these commercials.

However commercials come at a price. Only those with the money and power will get their names out for advertising. But doesn’t that mean that those on top are just paying to stay there? What is the price to pay to remain in power? Well during the Superbowl the answer is a couple million. It costs approximately 3 million dollars to for 30 seconds of air time during the super bowl and that does not cover the money required to make the actual commercial.

But is it worth it? Does Coca Cola really get that much more business because of their superbowl commercial, after all the company already has so much exposure. Anyone who hasn’t heard of coke is probably not watching the Superbowl. But maybe it does serve a purpose; perhaps they want to be identified with football, not just during the Superbowl but all the time.

At least a product like coca cola is one that appeals to most everyone. It is not an exclusive product but rather one that most viewers can access and enjoy. So should only those products that appeal to the masses is compete in these commercials? Maybe, I think that those products will at least have the most success. But if a company wants to take the risk and buy the air time than more power to them…after all that is what they want.

Last year the biggest and best advertisements included Budweiser, Doritos, Universal and Coca Cola. It will be interesting to see who will be advertising this year. Who will be spending the money and who will they be selling to?