While the notion of unidirectional culture may ring of paranoia it’s hard to ignore the possibility of truth. Maybe media is just created for pure profit and the quality and taste of the media be damned, cause people will always buy stuff.
I’d argue however that the circuit is more likely the means of cultural distribution. The voice of the people does matter. If you need an example you need look further than Assassin’s Creed.
Assassin’s Creed was a video game released 3 years ago. The hype and buzz surrounding the games release was humongous. It had an interesting and fresh premise and the game itself looked phenomenal in the trailers.
It ended up being hailed as one of the biggest let downs and disappoints because while the core game itself had a lot to offer it was riddle with poor choices.
Funny thing was, the game sold, people still bought it despite its many flaws.
However, when it came time for the sequel to made, and due to the financial success of the first installment, a sequel was justified on its own. The game designers decided to go ahead and listen to the complaints of the fans.
The result was that the game received massive critical appeal, and the sales went up.
The cool part about this story however, is that the game designers were not under any pressure whatsoever to change what they changed, the game was going to succeed no matter what. But they went ahead and did what they thought was right and they created a product that they could be proud of.
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