Are you white or white?

Does it seem that some stores appeal to only a certain type of customer? Or should I say a certain type of race? Some stores have been accused, such as Abercrombie and Fitch, of only appealing to a certain type of customer, in this case, white customers. Also, the majority of the floor employees have been said to be mainly white, while other races have been asked to work the almost invisible shifts such as stock room and overnight shifts. Many of the models who are chosen to model for these companies, such as Abercrombie and Fitch, have been mostly blonde haired, blue eyed, whites.
Luckily, Abercrombie and Fitch has been incorporating other races into their stores and ads, but it did happen until a lawsuit was filed.



It is sad that there was an issue of racism in the first place. However, as time goes on, it seems as though all races, not just whites, are learning to accept each other for who they are rather than their skin color. Let’s hope that department and clothing stores as well as any other type of store, will choose every kind of race to run and model for their clothes, regardless of the type of product and clothing they are selling.

What does this racism issue say about our culture and society today? It seems that these companies had a drive to create the “American” look and did not want to change that identity. They may have thought that by keeping one type of appearance, they would not be changing what has been the foundation of their ads and pictures. Unfortunately, our society is still in a transitional phase as it becomes more and more diverse. Until this transition is completed, there will continue to be a problem of race and identity in our society.