Starbucks vs. Dunkin has been one of the most known battles of the coffee wars in the past 10 years. Its not just about coffee anymore it’s a way of life. The culture behind the cup is the true value of the caffeine drink. The followers of each brand are not only loyal to their leader but also represent everything that comes with the coffee.
Starbucks is more of a higher end and expensive coming in a hip trendy cup that changes color depending on the season. While Dunkin’s white styrofoam is more classic realistic. The coffee giants are almost like religion, many people are weekly followers some go through the ritual each and every day of the week. Whatever the case, there is an obvious difference that they are targeting different markets. The social power to differentiate between the same product goes beyond the taste.
The starbucks brand is the common choice of many celebrities and many people will choose it based on that quality. Because the celebrity drinks it the mentality is that if it is good enough for them it is good enough for me. The halo effect also plays a role in this following, where the starbucks is for the rich and famous and dunkin is for the worker bee. People drink dunkin because they like the taste and others drink starbucks for the name.
Freccero spoke about how we view celebrities and try to live up to a certain standard. Starbucks is nothing more than an image, dunkin is for the real coffee enjoyers. Dunkin fans are more passionate about their taste. I never see a cop without is dunkin and I will normally imagine a CEO with his bucks Latte. The image is enough for us to spend more on a cup of coffee, it’s an unconscious insecurity that many people fall victim to. Although this does not effect many daily operations it is an example of how society differs from the size of a house to a cup of coffee people are always trying to compensate and project a certain image.
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