I stumbled upon this image while reading my daily dosage of gossip. I thought it was funny, and I found its intent to persuade me was delightful. However, I am a supporter of its message. Basically was the image displayed to portray a story about how if marijuana was legalized it might help our economy.
Here is the story that I came across: http://bossip.com/204648/could-legalizing-marijuana-help-end-the-recession/#more-204648
However, I it is interesting to look at the image itself, and see how the images are used in the popular culture on the public screen. This image shows a popular brand, which is McDonalds mimicked in order to persuade the viewer to buy into a specific concept. David Bell, in his article called “ Identities in Cyberculture” suggests that who we are is defined by who we are not. I find this fascinating when applied to this image. Because who we are America can be seen as MCDonalds, and who we are not is a drug-free country. By using the public screen in this effect, you not only see the power of a brand, but also see the how a the power of a brand used strategically can convey a message that is completely different than it’s intent.
Looking at celebrity as brands, we can conceptualize how the media uses strategic placement to convey whatever message they want to portray.
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