The lack of "blockbuster" films with female actresses in the starring role is surprising mostly because female celebrities maintain virtually equal status in celebrity culture (if not more so) as males. That is to say that Julia Roberts, Natalie Portman and Scarlett Johannson are equally as famous as George Clooney, Brad Pitt and Jake Gyllenhall. There is no noticeable difference in their celebrity status but as an institution hollywood studios indicate the limited selling power of women. I don't necessarily think that this indicates some centralized sexism by Hollywood to keep women out of starring roles but rather Hollywood is a keen student of history. If no movie up to this point has made over 200 million dollars with a female lead it makes sense that movie studios would be reluctant to star women as their main role. But with the success of films like the Blind Side, the transition towards more equal time as the star is going to become available for women.
Saturday, January 23, 2010
The Blind Side and Feminism
The lack of "blockbuster" films with female actresses in the starring role is surprising mostly because female celebrities maintain virtually equal status in celebrity culture (if not more so) as males. That is to say that Julia Roberts, Natalie Portman and Scarlett Johannson are equally as famous as George Clooney, Brad Pitt and Jake Gyllenhall. There is no noticeable difference in their celebrity status but as an institution hollywood studios indicate the limited selling power of women. I don't necessarily think that this indicates some centralized sexism by Hollywood to keep women out of starring roles but rather Hollywood is a keen student of history. If no movie up to this point has made over 200 million dollars with a female lead it makes sense that movie studios would be reluctant to star women as their main role. But with the success of films like the Blind Side, the transition towards more equal time as the star is going to become available for women.
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